Search Engine Optimization Services
Search Engine Optimization, being one of the digital marketing channels, deals with ranking the website higher in the search engine index. In other words, search engine optimization is the process of optimizing the online content of a website so that the search engine likes to show it as a top result for searches of a certain keyword. Search Engine Optimization consists of two broad categories: on-page optimization and off-page optimization.
On-page optimization refers to the content, meta description, title tags and the HTML source code of the page that can be optimized to improve its position in the search engine rankings. On-page optimization has to do with both technical SEO (titles, descriptions, URLs) and the content of the web pages.
Off-page optimization refers to link building, social media marketing, social bookmarking and all the promotion methods that are employed to improve the position of a website in the search engine results page. A successful off-page optimization strategy will generate more exposure to the website which will directly increase the rankings of the website in search engine results page and increase the page rank in the search engines.
Scrutinysoft SEO Tactics
Scrutiny Software Solutions Private Limited is one of the best SEO service providers in Chennai. Scrutinysoft digital marketing customizes and tailor makes the search engine optimization campaign for all clients to meet their website needs and their goals. Scrutinysoft offers Search Engine Marketing and Search Engine Optimization service which includes both on-page optimization and off-page optimization. There are many software companies that provide SEO consultant or SEO services for their clients to advertise the clients through digital marketing channels.
ON PAGE SEO
Scrutinysoft on-page optimization follows specific SEO company techniques like page content, page titles, meta description, headings, content formatting, URL optimization, internal links, mobile friendliness, comments, images and other multimedia, etc.
OFF PAGE SEO
The off-page optimization techniques consist of link building which includes blog directories, forum signatures, article directories, shared content directories, link exchange schemes, comment link, etc.